About BrightDirection
BrightDirection drives strategy through game-changing consumer insights.
Immediate expertise to sharpen your thinking. Making every £ count.
Our clients come to us asking us to resolve similar issues whatever their industry sector. Key challenges we are asked about include:
What matters most to consumers in the current market?
How can our brand or service meet their needs?
Where do we fit in the market and how can we increase our market share?
What do we change to capture a greater share of shrinking consumer spend?
Our Perspective
We are all consumers and customers. How we discover, choose, interact and experience brands and products is what makes us all different.
Matt, BrightDirection's Founder, has worked for 20 years across many categories and countries helping business leaders make better decisions. By understanding their markets, competitors, consumer behaviour, and their customers.
BrightDirection makes sense of data, asks the right questions and moves businesses away from high-level data and reporting to knowledge and insight. That is when real change happens.
This passion for forging an in-depth understanding of your customers - paired with analytical rigour - enables us to drive consumer-focused decisions that unlock real growth potential for your business.
If you are looking for commercially relevant, joined-up, powerful insights that can shape your future strategy then please get in touch.
Past Experience
Customer Testimonials
Marcus Willox
Director
Willox Consulting
I had the pleasure of working with Matt for almost ten years. In addition to being a thoroughly good human being and a generous team leader, Matt possesses the rare ability to create meaningful strategic narratives from raw consumer data and then the even rarer ability to successfully communicate them in a commercially actionable way to audiences at all levels and not just those who are data junkies!
Beth Conquest,
Client Engagement
FranklinCovey
Matt has a passion for enhancing Customer Experience and a keen eye for the commercial benefits. Whilst working with Matt, I admired his determination to always keep the customer, teams, and retail operations at the heart of consumer insights. By working with the data and championing the Customer Experience agenda throughout the business, Matt led demonstrable change in the business strategy and ethos. Matt’s intellect, enthusiasm, and pursuit of ‘the best of the best’, make him an inspiring person to work with.
Clair Boorman,
Director
Boxclever
Having worked with Matt for five years, across several different organizations, I can safely say he is one of the most committed and astute insight professionals I've ever met. He's commercially aware, welcomes a challenge, and is genuinely passionate about putting the needs of the consumer at the heart of corporate decision-making. His consumer intuition and inspired marketing instinct make him a rare asset.
Henrik Madsen
CEO
HMJ International
Matt played a key role in supporting me and my commercial teams across Europe for over eight years. He worked with us to shift our customer narrative and focus on creating an enhanced understanding of our markets and consumers. The success of this work translated into improved commercial performance and a strategic change as to how we prioritised business needs. He is results-driven and achieves success due to his exceptional understanding of the markets and the audience he is addressing. His ability to influence teams positively in an international business, internally and externally, is testimony to his high leadership qualities.
Phil Hutton
Partner
The Opinion Company
Over our 20-year professional relationship across many world-class brands, Matt has always impressed me with both his passion for understanding consumers and his ability to lead thinking for his businesses and clients.
Matt's collaborative approach and positive attitude make working with him and his teams hugely rewarding. He tackles challenges head-on and is not afraid to try new ideas in order to deliver successfully.
As we launched our business in Europe & Asia, Matt has provided much needed expertise in localizing our consumer proposition, defining our retail location strategy, and thinking about how we use our data to drive greater business performance for us and our strategic partners.
Matt has been a huge asset, through his insightful thinking, his drive to get things done and his industry network, absolutely setting us up for continued growth.
Tom Enraght-Moony
President
ecoATM
How we do it
Your business challenges are unique and immediate – we’ll unlock game-changing consumer insights to address them. Whether its consultancy around specific business issues, insight project management or setting you up for success, together we will deliver real, usable and powerful insight-driven change.
